Restoring the balance between animal and vegetal protein
We're all about creating ready-to-market plant-based food concepts
that burst with brand equity potential!
Welcome to our website! At Innogusto, we’re not just a food concept agency—we’re revolutionizing the way people experience food. What sets us apart? Our unique approach seamlessly integrates R&D, branding, and business development into ready-to-market concepts that resonate across retail, food service, and industry.
Our mission is simple yet powerful: we aim to make plant-based food irresistible to everyone—buyers and eaters alike. We don’t just want you to buy our products; we want you to fall in love with them— not because they’re plant-based, but because they’re simply delicious. We’re all about transforming plant-based innovations into market-ready food concepts that excite.
But we don't do it alone. We collaborate with partners across the entire value chain, from raw material suppliers to distribution networks. We believe that to truly win over consumers, everyone involved is aligned in delivering exceptional value.
Are you ready to become a future partner of Innogusto? Let's connect!
Innogusto created an exciting line of plant-based ragouts, stews and sauces that celebrate the heart of Italian gastronomy.
Discover our three main focus areas
We're on a mission to elevate meat, fish, and dairy alternatives to new heights and take them even further! We create innovative plant-based food concepts where the absence of these ingredients is a non-issue, making the choice for a plant-based option a no-brainer. Our focus on sensory experience, health benefits, and sustainability forms the foundation of our business model.
First up is branding. We begin by envisioning the ideal customer experience, which guides us in creating products that deliver on that promise. Next is our R&D phase, where we seek out the best ingredients and processes to bring that vision to life. Finally, we dive into business development, identifying the right markets, producers, and distributors to get our products into the hands of customers. While this process can vary, these three focus areas are always at the heart of what we do!
Innogusto has launched an exciting line of plant-based pâtés and foie gras alternatives designed to delight every palate!
Let's talk about the exciting world of branding
At Innogusto, branding is all about converting values into tangible value. While this sounds simple, the execution can be a thrilling challenge! With our innovative branding methodology, Biotic Brand Cultivation™, we turn brand cultivation into a systematic process. Our methodology follows predefined steps and a clear sequence, enhanced by our proprietary and exclusive tools that manage the entire branding process. Brand equity is nothing more or less than the value attributed to our concepts or brands and in our branding approach we focus on one thing—and one thing only; how to minimise their exchangeability of them to the max!
Our Customers Acceptance Scan™ (CAS) is an innovative tool designed to help us quickly and effectively assess the likelihood that potential customers will embrace new concepts and ideas. By utilizing this scan, we can gather valuable insights into customer perceptions, preferences, and readiness for change. This allows us to tailor our strategies and offerings to better align with customer expectations, ultimately increasing our chances of successfully adopting new products or services. Through the CAS, we streamline our decision-making process and focus on solutions that resonate most with our target audience, ensuring that we meet their needs and foster a positive reception for our initiatives.
From dynamic brand naming to eye-catching logo design, we’ve got all branding needs covered!
We’ve created an exciting clean-label line of plant-based fish alternatives that are ready to eat!
At Innogusto, we're redefining R&D!
Over the past few years, we've crafted unique, proprietary R&D methods for developing innovative food concepts, resulting in two groundbreaking tools.
First up is the Repeat Purchase Equation™, which identifies three critical success factors for driving repeat purchases. We don’t just outline these factors; we define them to make the equation actionable and effective.
Next, we introduce our Holistic Ingredient Scoring System™—a game-changing approach to evaluating the added value of ingredients across the entire value chain. With these tools, we're not just keeping pace; we're setting the standard in food innovation!
Brands created by Innogusto
POIE GRAS® by Innogusto
Business development as the cornerstone
We don't just develop concepts; we create ready-to-market brands and product lines. Our approach is all about pinpointing the perfect market for each concept, highlighting the unique benefits we offer. For instance, a food concept might thrive in retail but could fall flat in the food service sector.
At Innogusto, we dive deep to discover which concepts align with which markets. Then, we forge partnerships with distributors who can effectively reach those customers. Let's transform ideas into impactful market solutions!
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