Restoring the balance between animal and vegetal protein
We're all about creating ready-to-market plant-based food concepts
that burst with brand equity potential!
Welcome to Innogusto.
We’re more than a food concept agency—we’re redefining how people experience plant-based food.
What makes us different? We unite R&D, branding, and business development into fully formed, ready-to-launch concepts that resonate across retail, foodservice, and industry.
Our mission is simple:
To make plant-based food irresistible—not just for ethical reasons, but because it tastes amazing. We want people to love what they eat, not despite it being plant-based, but because it is.
We don’t work in isolation.
We collaborate across the entire value chain—from raw material innovators to distributors—to turn plant-based potential into commercial success. When everyone’s aligned, we deliver products that consumers truly crave
Are you ready to become a future partner of Innogusto? Let's connect!
Innogusto created an exciting line of plant-based ragouts, stews and sauces that celebrate the heart of Italian gastronomy.
Discover our three core focus areas
We’re on a mission to take meat, fish, and dairy alternatives to the next level—and beyond.
Our food concepts make plant-based the easy choice by removing the compromise. When it’s this delicious, healthy, and sustainable, why choose anything else?
At Innogusto, every product starts with a clear focus on three pillars:
1. Branding
We start by imagining the ideal customer experience. This vision shapes everything—from taste and design to how the product connects emotionally with consumers
2. R&D
We explore the best ingredients, technologies, and processes to turn that brand vision into reality. Innovation meets functionality—without sacrificing flavor or nutrition.
3. Business Development
We identify the right markets, partners, and distribution channels to bring our concepts to life. Whether scaling with a producer or entering a new region, we align strategy with execution.
While the journey can differ, these three focus areas are always at the heart of how we build great plant-based food.
Innogusto Innogusto has launched a bold new line of plant-based pâtés and foie gras alternatives—crafted to impress every palate.
Rich in flavor, beautifully textured, and completely plant-based, these products are designed to elevate any dining experience—no compromise, just pure indulgence.
Welcome to the exciting world of branding
At Innogusto, branding is about more than just logos or colors—it's about turning values into tangible value. Sounds simple? In practice, it’s an exciting challenge that we thrive on.
With our proprietary Biotic Brand Cultivation™ methodology, we’ve transformed branding into a structured, creative, and results-driven process. This approach follows clear steps, powered by exclusive tools that guide everything from strategy to execution. Our goal? To maximise brand value by making our concepts as irreplaceable as possible.
A key element in this process is our Customer Acceptance Scan™ (CAS)—a powerful tool that helps us predict how well a new idea will resonate with your audience. By gauging perceptions, readiness, and preferences early on, we fine-tune our strategy to deliver concepts that connect, convert, and endure.
From strategic naming to visual identity design, we cover the full spectrum of branding—with purpose, precision, and impact.
We’ve developed a clean-label line of ready-to-eat plant-based fish alternatives—crafted to deliver great taste, convenience, and sustainability in every bite.
Redefining R&D
at Innogusto
At Innogusto, we don’t follow R&D trends—we set them.
Over the past years, we’ve developed proprietary methodologies that turn food innovation into a repeatable, high-impact process. At the core of this approach are two groundbreaking tools:
Repeat Purchase Equation™
This tool identifies the three critical success factors that drive consumer loyalty and repeat purchases. More than just a framework, it makes these factors measurable and actionable—turning product appeal into sustained demand.
Holistic Ingredient Scoring System™
A game-changing tool for assessing the true value of ingredients across the entire value chain. It goes beyond nutrition and cost to evaluate functional, sensory, and sustainability impact—ensuring every ingredient earns its place
With these tools, we're not just innovating.
We're building the future of food—methodically, meaningfully, and ahead of the curve.
Brands created by Innogusto
POIE GRAS® by Innogusto
Business development as the cornerstone
At Innogusto, business development isn't an afterthought—it's the foundation of everything we do.
We don’t just develop food concepts—we create ready-to-market brands and product lines, strategically positioned for success. That means identifying the right market, highlighting the unique value of each concept, and ensuring the right partners are in place to deliver it.
Why does that matter? Because what works in retail may not work in foodservice. We dive deep to uncover where a concept truly belongs—then build the right partnerships to make it happen.
At the heart of our business development approach is collaboration:
We work hand-in-hand with foodservice operators, producers, and distributors to transform innovation into real-world success.
Let’s turn innovation into traction—and vision into value.
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