WHAT DETERMINES THE SUCCESS OF DISHES CREATED WITH MEAT REPLACERS?
As much as taste is concerned, dishes based on meat substitutes should not be inferior to their meat variant.
The vegetarian argument should not be used as an excuse for culinary shortcomings.
Consumers must feel compelled to eat a meatless product because of its great taste. As a result, a changeover will require less persuasive power. Only in this way, one can cause a sustainable trend shift whereby less meat is consumed without it being missed.
This is why we at GastroNoMeat® pay much attention to taste and this on a culinary level.
Eating less meat is not only good for the environment, but also for health. There are consumers who completely renounce meat, but also consumers who want to reduce and vary. Everyone benefits from that.
A brand that offers meat substitutes may not come across as an alternative. Eating less meat must be part of the normality. It must be able to appeal to everyone.
That is why GastroNoMeat® addresses the average consumer without coming across as an alternative, but rather metropolitan.
If you have to cook for vegetarians, vegans and non-vegetarians alike, it is difficult to harmonise the diets and satisfy everybody.
GastroNoMeat® offers a range of dishes that meat eaters are familiar with, but with a vegan or vegetarian recipe of a superior culinary level. No one will miss the meat. This is how GastroNoMeat® connects people.
People eat not only with their mouth but also with their eyes. Dishes, and in particular those integrating meat substitutes must, therefore, look attractive.
That is why GastroNoMeat® products look naturally colourful.