The critical success factors for a successful
Regarding customer satisfaction, taste is paramount. If someone dislikes a product, then that’s the end of it. Upholding the ‘vega(n)’ argument is a weak excuse to defend an inferior taste. When a product is tasty, less persuasiveness is needed for a switch.
At Innogusto, everything starts with a tasty product. We ensure that our vegan and vegetarian products are familiar in taste and are not inferior to their meat variant - quite the contrary.
When a food product is not only tasty but also accessible, it becomes popular with the general public. A brand must make life easier for its customers, not harder.
At Innogusto, we ensure that in our R&D, we make choices that help our products are affordable, available and easy to prepare.
Even when a product is tasty or accessible, the lack of variety will bore after a while.
To counter this, Innogusto develops a diverse range of meal-components, marked by versatility. You can combine them in various ways, offering your customers a variety of tasty meals. This way, consumers can adjust their dietary pattern easily.
Customers will increasingly opt for dishes and meals with meat alternatives and will adjust their eating